We are
Experience First Design

We live user experience driven design

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About us

Who We Are

We are a small technology commercialization and technology development consultancy located in balmy Saskatoon,Saskatchewan, Canada. Don’t let the weather link fool you though – we have some of the best spring, summer, and fall weather anywhere and we appreciate it even more after one of our winters.

We tend to think of it as just two seasons, work and play, with just enough of a mix between the two to keep things moving smoothly.

What We Do

Our company specializes in areas such as:

  • Technology Commercialization
  • Requirements Engineering
  • Business Case Analysis
  • Design Review
  • Invention-On-Demand
  • Please do take the time to look around our site. Learn about the consulting services that we provide and feel free to contact us if you have any questions.

You can watch the following video of our president being interviewed at one of his public engagements.
You can read the full article at Commercialization Experts Playbook for Success in Gamification.

Our Services

Technology Commercialization

Our team has decades of startup and technology commercialization experience. We will give you a frank assessment of your chance of success and provide constructive guidance and mentorship should you choose to proceed.

Requirements Engineering

Are you contemplating starting a new project of some form? Are you concerned that you might have missed something? Perhaps you need some assistance…

Requirements engineering is a specialized skill set that you can use to identify the real requirements for your project. We help you to identify your customers wants and needs, your wants and needs, and the resources available to address these wants and needs. We then work with you to fully define the scope of your project, prioritizing deliverables and getting your project started off with a clear plan.

Business Case Analysis

Thinking of branching out? Want another set of eyes to look things over? A set of eyes that you can trust to be discrete?

Consider talking to us. We specialize in risk and threat analysis and we use these tools to help you to identify whether or not you have a true competitive advantage.

Design Review

Think of us as a Dragons’ Den for your designs. Our critiques may seem harsh but they are always constructive! And, we can help you with making changes – should you choose to accept our advice.


Our most esoteric service! Bring us your customer needs and we will give you a product definition to meet those needs, even a business case analysis should you need one. Our fees vary widely (perhaps we should say wildly) but are always based upon a frank and reasonable assessment of the value that we add to your organization.


We have grown, a lot! So much that we have created a new division within the company called Mad Dash Games.

To see what we are up to in the game world, please head on over and check us out.


Jetpack Lumberjack


Stormy Weather

Research Program

In addition to consulting, running the company, and leading our design efforts, our president is also an active academic researcher and an Adjunct Faculty member in the Department of Computer Science at the University of Saskatchewan.

Contact us

Comments or questions are welcome.

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